It’s almost a sacrilege to admit it for someone working with traditional PCs for a living, but I’m just blown away by the new stuff Apple announced today. Their marriage of sleek, elegant hardware, fabulous software and web services just screams and screams “smart” at me. Now that I think about it, I’ve been blown away at almost every single announcement within the last three or four years.

But.

Aluminum?

Yes, it’s recyclable. And it’s highly desired by recyclers.

You know why?

Because it’s one of the most energy-wasting metals to extract from the ore. The more recycled aluminum you can get your hands on, the more money you can make.

And now they make the entire iMac shell out of the stuff? Ugh.

So Steve touts the recycling aspect in his presentation, making everyone think “Wow, Apple is doing a great thing. Great for the environment.”

They’re not doing a great thing. And it’s not great for the environment.

But of course they don’t tell you that.

See my previous post for more details on how much energy goes into making aluminum, illustrated by soda cans.

Now, this is about the only bad thing I have to say about the new stuff that came out of the buildings down the street today. Everything else sounds and looks fantastic. One of these days I’ll have to break down and get one of these JesusMachines.